Hello everyone, and welcome to Invezza’s blog.
Today we are talking about CRM and ERP platforms.
Both types of software increase profits but do it in different ways.
Wondering which option is more beneficial? Read this article till the end to find out what your business really needs ;ERP or CRM platform.
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So let’s get started:
It is a platform that simplifies workflows for large organizations that want to limit complexity. Read further to reveal how this software reduces the time spent on routine processes and also what limitations they have.
Businesses implement an ERP system to enhance business performance.
Among the things that ERP tools are capable of:
First, ERP software can struggle to be user friendly and flexible.
We think the cost is also a limitation as it can be viewed as a luxury by small or mid-sized companies. Also, ERP software only focuses on backend parts of the business. In terms of customer-facing operations, ERP software is not something that is widely used.
Among the examples of popular ERP platforms, we can mention Sap business one, oracle Netsuite and Microsoft dynamics 365.
Let’s move on to see
CRM platform focuses on customers. It lets you track and customize the customer journey from start to finish. CRM software provides you with the potential to reach customers, learn about them and tailor your communications to convert them.
74% of companies say that a CRM system improves their customer relationships, while 65% also note increased sales quota.
For large teams, The CRM platform can manage most of the team’s interactions on a daily basis. On the other hand, smaller teams may look towards CRM software to simply provide high-level analytics and data storage.
It is limited in scope because the software only affects customer-facing departments.
CRM platform is also limited by your business ability to collect leads. Also, some teams have trouble fitting their usual activities in a standardized CRM process; for example, sending a customer a quick email is not really something that needs to be tracked or would you track it anyway to make sure your CRM optimizes this process too? Share your thoughts in the comments.
Among the most recognizable CRM examples, we define Salesforce, Hubspot and insightly.
Actually, it should really come down to your goals and current challenges
Among the questions, you may want to ask yourself when making the decision are
Let us share our experience and help you figure out what your company needs.
The truth is any business looking to improve growth retention, and customer satisfaction would ideally be utilizing CRM tools to accomplish those goals.
According to nucleus research, on average, CRM pays back $8.71 for every dollar spent.
That’s an impressive ROI.
Actually, businesses that have already reached a strong level of growth may lean towards choosing an ERP system to help them optimize their organization.
It’s not necessary to limit yourself to one of these options. You might need to improve both growth and optimization, so feel free to integrate both ERP and CRM.
The data available on both tools can benefit the work done in the other. However, our devs note that some software will never be compatible, and the engineering work to implement the integration can be costly.
To sum up, before making a choice, it’s necessary to consider every detail in reaching goals.
Thank you for reading this article till the end.