Marketing & Lead Generation Executive

Invezza is a technology consulting and outsourced product development company. We believe in growing together and creating long-term relationships with the common purpose of delivering innovative solutions and cutting-edge digital experiences. We are technically creative, innovators with a deep passion for technology.

• Plan and execute B2B marketing activities (LinkedIn, email campaigns, content, webinars, events) to build brand visibility and generate inbound leads. 
• Create and coordinate marketing collateral such as case studies, service decks, brochures, newsletters, blogs, and social media posts. 
• Manage the company website, SEO, and social media presence in coordination with the team, and track campaign performance. 
• Generate qualified leads/opportunities through outbound prospecting,  LinkedIn Sales Navigator, cold email, cold calling, and appointment setting.
• Build and maintain targeted prospect databases and run multi-touch outreach and nurture sequences for the USA / UK / Australia markets. 
• Qualify leads, schedule discovery calls, and hand over sales-ready opportunities to the sales team, supporting them through to closure. 
• Track and report key metrics, leads generated, appointments set, conversion rates.
• Maintaining and updating sales, marketing and lead generation documentation and CRM records. 
• Collaborating with management on marketing plans and lead generation targets.
• Support the team with other responsibilities as required.

• 1 to 2 yrs of experience in B2B marketing and lead generation, preferably in IT services / software / technology consulting. 
• Hands-on experience in both marketing activities (campaigns, content, social media, email marketing) and sales lead generation (outbound prospecting, appointment setting). 
• Should have experience working with the USA / UK / Australia market and understand international B2B buying cycles. 
• Proven track record of generating qualified leads / appointments against monthly and quarterly targets. 
• Good working knowledge of tools such as LinkedIn Sales Navigator, CRM, email automation tools and basic SEO / analytics.
• Excellent written and verbal communication skills, able to articulate the value proposition clearly to prospects over email, calls and presentations. 
• Ability to create and run marketing campaigns end to end, and to measure and optimise them using data. 
• A good understanding of technologies such as Opensource, front-end technologies, Content Management Systems, Mobile, QA/ Testing, and AI Ecosystem would be an added advantage. 
• Focused on producing results without being supervised. 
• Ensure 100% CRM and Timesheet adherence and updating.